Creating Value Network Economy Tapscott PDF 461d2ea44

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: Creating Value in the Network Economy

ISBN : #0875849113 | Date : 1999-05

Description :

PDF-fe3d2 | This text explores all aspects of the networked business world, from the importance of trust in the virtual organization to the changing nature of customer relationships, to ways that companies can generate value through their intellectual assets…. Creating Value in the Network Economy


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Globalization Culture Branding Leverage Cultural PDF 3f78876b4

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Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization PDF




by C. Torelli : Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

ISBN : #1137333316 | Date : 2013-11-19

Description :

PDF-e0d14 | Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers…. Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization


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[Pub.67AZG] Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization PDF | by C. Torelli


Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization by by C. Torelli

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Intelligent Information Integration International Engineering PDF 5daa2da57

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Intelligent Information Integration in B2B Electronic Commerce (The Springer International Series in Engineering and Computer Science) PDF




by Borys Omelayenko : Intelligent Information Integration in B2B Electronic Commerce (The Springer International Series in Engineering and Computer Science)

ISBN : #1402071906 | Date : 2002-10-31

Description :

PDF-afb6a | Internet and web technology penetrates many aspects of our daily life. Its importance as a medium for business transactions will grow exponentially during the next few years. In terms of the involved market volume, the B2B area will hereby be the most interesting area. Also, it will be the place, where the new technology will lead to drastic changes in established customer relationships and b… Intelligent Information Integration in B2B Electronic Commerce (The Springer International Series in Engineering and Computer Science)


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[Pub.28DCY] Intelligent Information Integration in B2B Electronic Commerce (The Springer International Series in Engineering and Computer Science) PDF | by Borys Omelayenko


Intelligent Information Integration in B2B Electronic Commerce (The Springer International Series in Engineering and Computer Science) by by Borys Omelayenko

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Persuasive Advertising Evidence Based Principles Armstrong PDF 1025e039b

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Persuasive Advertising: Evidence-based Principles PDF




by J. Armstrong : Persuasive Advertising: Evidence-based Principles

ISBN : #1349511897 | Date : 2010-05-26

Description :

PDF-14ecf | Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this…. Persuasive Advertising: Evidence-based Principles


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Persuasive Advertising: Evidence-based Principles by by J. Armstrong

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Die Internet 96konomie Strategien Wirtschaft Communication PDF 2da17acc8

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Die Internet-Ökonomie: Strategien für die digitale Wirtschaft (European Communication Council Report) (German Edition) PDF




by Axel Zerdick : Die Internet-Ökonomie: Strategien für die digitale Wirtschaft (European Communication Council Report) (German Edition)

ISBN : #3540668772 | Date : 2001-01-29

Description :

PDF-59cb5 | Das Buch analysiert die zentrale Rolle von Medien, Telekommunikation und Informationstechnologie als Antriebsfaktoren auf dem Weg in eine digitale Wirtschaft: der Internet-Ökonomie. Schon im Jahr 2005 wird die Hälfte der deutschen Bevölkerung online sein. Die in wesentlichen Teilen überarbeitete dritte Auflage des Buches bezieht die aktuellen Entwicklungen des dynamischen Marktes ein. In der N… Die Internet-Ökonomie: Strategien für die digitale Wirtschaft (European Communication Council Report) (German Edition)


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[Pub.31nIb] Die Internet-Ökonomie: Strategien für die digitale Wirtschaft (European Communication Council Report) (German Edition) PDF | by Axel Zerdick


Die Internet-Ökonomie: Strategien für die digitale Wirtschaft (European Communication Council Report) (German Edition) by by Axel Zerdick

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IdentitA4tsorientierte MarkenfBChrung Tourismus MarkenfBChrungsmodells Destinationen PDF Dc21e9984

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Identitätsorientierte Markenführung im Tourismus: Entwicklung eines internen Markenführungsmodells für Destinationen (German Edition) PDF




by Isabelle Thilo : Identitätsorientierte Markenführung im Tourismus: Entwicklung eines internen Markenführungsmodells für Destinationen (German Edition)

ISBN : #3658164476 | Date : 2016-11-08

Description :

PDF-6efd1 | Auf Basis theoretischer und empirischer Analysen entwickelt Isabelle Thilo ein internes Markenführungsmodell für Destinationen. Im Rahmen ihrer Untersuchung analysiert sie die Einflussfaktoren der relevanten Zielgrößen sowie die Fragestellung, wie sich die Forderung nach Identifikation der internen Anspruchsgruppen, z. B. aus Hotellerie und Gastronomie, mit der Marke und der Umsetzung in marke… Identitätsorientierte Markenführung im Tourismus: Entwicklung eines internen Markenführungsmodells für Destinationen (German Edition)


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[Pub.83IcM] Identitätsorientierte Markenführung im Tourismus: Entwicklung eines internen Markenführungsmodells für Destinationen (German Edition) PDF | by Isabelle Thilo


Identitätsorientierte Markenführung im Tourismus: Entwicklung eines internen Markenführungsmodells für Destinationen (German Edition) by by Isabelle Thilo

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Persuasive Advertising Evidence Based Scott Armstrong PDF 11aee6f52

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Persuasive Advertising: Evidence-based Principles PDF




by J. Scott Armstrong : Persuasive Advertising: Evidence-based Principles

ISBN : #1403913439 | Date : 2010-05-26

Description :

PDF-14ecf | Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this…. Persuasive Advertising: Evidence-based Principles


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Persuasive Advertising: Evidence-based Principles by by J. Scott Armstrong

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Vulnerability Corporate Reputation Leadership Sustainable PDF 86b5c795d

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The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value PDF




by Peter Verhezen : The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value

ISBN : #1137547359 | Date : 2016-03-29

Description :

PDF-6b4c5 | The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies.This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer…. The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value


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The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value by by Peter Verhezen

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Platforms Commerce Advances Business Research PDF C5044d8bf

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Mobile Platforms, Design, and Apps for Social Commerce (Advances in E-Business Research) PDF




by Jean-Éric Pelet : Mobile Platforms, Design, and Apps for Social Commerce (Advances in E-Business Research)

ISBN : #152252469X | Date : 2017-05-17

Description :

PDF-b3e63 | While social interactions were once a personal endeavor, more contact is now done virtually. Mobile technologies are an ever-expanding area of research which can benefit users on the organizational level, as well as the personal level. Mobile Platforms, Design, and Apps for Social Commerce is a critical reference source that overviews the current state of personal digital technologies and experien… Mobile Platforms, Design, and Apps for Social Commerce (Advances in E-Business Research)


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Mobile Platforms, Design, and Apps for Social Commerce (Advances in E-Business Research) by by Jean-Éric Pelet

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New Product Forecasting Applied Approach PDF 4323ea79d

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New Product Forecasting: An Applied Approach PDF




by Kenneth B. Kahn : New Product Forecasting: An Applied Approach

ISBN : #0765616106 | Date : 2006-07-17

Description :

PDF-9a84d | Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of … New Product Forecasting: An Applied Approach


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New Product Forecasting: An Applied Approach by by Kenneth B. Kahn

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